“DCT acts as our ‘one-stop shop’ for the creation of multilingual manuals and packaging for the Tomado brand. We send them a sample of the product and receive back appropriate packaging and a professional, multilingual manual in accordance with CE standards. We know that DCT will do all this with the least possible impact on our organization, and to date we have been very satisfied with them.”
Founded in 1896 as the “The Inexpensive Iron and Wood Store”, Blokker has grown into one of the most important retail chains in the Netherlands for household items, luxury goods, toys and garden furniture. It now has 2,907 stores and 14 retail formats operating in eleven countries. Blokker products can be found everywhere.
Every year, Blokker launches a wide range of new consumer goods onto the market under the Tomado name. Each appliance must be packed in suitable packaging, including a manual which must comply with European directives. In addition to these requirements, it is important to Blokker that the products should be recognizable on the shelves and should make the right impression. The packaging and the manual must therefore be produced in accordance with the Tomado house style and translated into German, English and French.
DCT was asked, based on the supplied physical products, to provide multilingual manuals and to come up with appropriate packaging. In terms of appearance, these had to be completely in line with the house style, user-friendly, and the manuals also had to comply with the legal requirements (CE standards). This process had to be designed as efficiently as possible so that costs remained limited.
With a working sample of the product, DCT gets down to work. One of our main principles is the optimum reuse of existing information. That is why existing, approved, consistent texts are reused as far as possible in the creation of the new text. The DCT authors compose general and product-specific warnings and write the instructions for the product, bearing its target group in mind. For the packaging, professional photos are taken of the product and its accessories. Text and images are combined to form a clear, concrete and incremental whole, based on which the packaging and instructions can be created. As soon as Blokker has approved the end product, DCT takes care of the translation of the texts that have been produced. Finally, the packaging is given a barcode and the manual and packaging are supplied to Blokker in a print-ready form.
Professional multilingual manuals and packaging are merely the physical products of the process. Clear agreements about the content that is applicable to specific product groups ensure consistent structure and reuse across different manuals. A large amount of reuse in the source text results in consistency and time and cost savings in the translations. Professional photos and well-structured manuals and packaging in line with the Tomado house style give the packaging a professional and recognizable appearance, which immediately catches your eye as soon as you walk into a Blokker store. And all this is achieved in a process that has the least possible impact upon the Blokker organization.